Fred Dreier, Forbes
Environmental and human rights groups have taken aim at the London Olympics with a campaign focused on three of the International Olympic Committee’s biggest corporate sponsorships, including its $100 million deal with Dow Chemical. The “Greenwash Gold 2012″ campaign, which was unveiled today at a reception in London, targets Dow, oil giant BP and mining company Rio Tinto.
“April 16th marks the 100 day countdown to the start of the Olympics: 100 days for some of the world’s most disreputable corporations to keep using the Olympics as a smokescreen for environmental and human rights abuses the world over,” said a statement from the coalition.
The group has made three short animated films about the companies, and the public can vote online for the “worst corporate sponsor” of the games.